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Psychology of Performance


Ford X UNIT9 x PBS

Working with Ford and UNIT9 to tell the story of a research project investigating the effects of high-performance race car driving on the brain. We created a series of films that documented the experiments and techniques used on the drivers, which included an EEG to track electrical activity in the brain, a virtual reality simulator and mindfulness. 

The insights were fascinating and showed that racing drivers have an increased ability compared to everyday drivers, to focus on the task at hand.

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