DESIGNER / MAX REINERT
360 CAMPAIGN / CREATIVE PRODUCER
Cineworld X PBS X Publicis Groupe
This fast-paced advert was produced in the style of a movie trailer, featuring Sonny and Cher’s ‘I Got You Babe’. The advert follows the life of the main character Phil Connors (played by Phil Dunster; Murder on the Orient Express), who lives a humdrum life, until Cineworld presents him with a eureka moment, mirroring Bill Murray’s own turning - appreciating the possibilities of everyday life.'
To bring this script to screen, we worked with director duo Liam & Grant. With a week of shooting across 12 different locations, the production brought 'Groundhog Day' to life.